Siblu is a French holiday/camping company who I freelanced with for a couple of years.

I was asked to come up with a campaign that included web banners, emails and direct mail.

​

Previous campaigns were all aimed at adults, so I switched it around to appeal more to their children, giving a more personal experience feel with some of the customer reviews 'hand-written' on the polaroid pictures along with the camp's mascot.

​

The emails to this campaign resulted in a 22% rise in click-through rates.